John Doe
John, 29, father of 2 young kids (3, 5.5). John and his family live in a 3-bedrooms apartment in a Philadelphia suburb, Dover, Pennsylvania. John is married to Kate, a chef at a local restaurant. John is a content writer.
Pain Points
John 3 years old son is sick. It’s the middle of the night and the child has been feverish and coughing for several days. It will take two hours to get to the clinic, as there are no medical services available in the town.
Goals and needs
The hospital is far away and there are no services available at night or anything like that in Dover. John wants a doctor to listen to his son’s lungs and examine his throat and ears. So the best alternative is to use available digital health technologies from home, and to allow his son the best health service in the fastest and easiest way.