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App feature case study
Healthier.me
Healthier.me
Healthier.me is a medical service, which allow the patient to correspond with the health system, receive treatment, prescriptions, and more by correspondence over the phone without having to make an appointment.
Name
Mobile feature- Case study
Tools
Pen and paper, Figma
The challenge
The challenge is to design the UX & UI of the Diagnose feature in the Healthier.me mobile for patients. The two main goals in this challenge, is to gain user trust (get private medical information), and keeping the user in a dynamic short process to avoid exhausted and tired user.
The process
Healthier.me audience
Mainly US residents, aged 25-50, parents of young children’s, looking for an efficient and fast medical care 24/7 service. The target audience is looking to save on costs like time, travel, waiting at a clinic in line, and most of all- saving the unnecessary hassle.
Digital health technologies benefits
Patients and consumers can use digital health technologies to better manage and track their health and wellness-related activities.
The use of technologies such as smart phones, social networks and internet applications is not only changing the way we communicate, but also provides innovative ways for us to monitor our health and well-being and gives us greater access to information. Together, these advancements are leading to a convergence of people, information, technology, and connectivity to improve health care and health outcomes.*
*Data by fda.gov
Competitive research
Current Health was founded in Edinburgh, Scotland in 2014. Current Health competes in the Artificial Intelligence (AI) industry.
Twistle is headquartered in Albuquerque, New Mexico, and was founded in 2011. Twistle operates in the Health Care Technology industry.
Scanwell is a Private company that was founded in 2018 in Los Angeles, California. Scanwell operates in the Health Care Facilities industry.
The persona
John Doe
John, 29, father of 2 young kids (3, 5.5). John and his family live in a 3-bedrooms apartment in a Philadelphia suburb, Dover, Pennsylvania. John is married to Kate, a chef at a local restaurant. John is a content writer in a big company.
Pain Points
John 3 years old son is sick. It’s the middle of the night and the child has been feverish and coughing for several days. Normally it takes two hours on day time to get to the clinic, but it’s night time and there are no medical services available in town.
Goals and needs
The hospital is far away and there are no services available at night or anything like that in Dover. John wants a doctor to review his son throat and ears symptoms. So the best alternative is to use available digital health technologies from home, and to allow his son the best health service in the fastest and easiest way.
User journey
This user journey flow, help to get the idea about how many screens/steps will be needed.
The approach today
The main problem I have identified here, is the screens order and lack of information (Asking personal and medical questions before providing any information about the service, benefits etc.). Also, Signup/login after a ~15 question long form. All can affect the creation of trust later on, and as a result – abandonment of the process (best to prevent in advance).
A new approach suggestion
As for the main problem I have identified above, I added a screen for marketing proposes (Website) to provide some information about Healthier.me. That should cover the lack of information I mentioned above. This will affect the creation of trust later on, and help the user know where his heading in the process.
Also, I relocate the ‘Form’ step, so the user goes through signup first, that should help the user feeling of terms of trust and information security.
User Flow & Key Features
I would like to focus in the ‘Form’ screen, and to suggest using the following points:
- Divid the ~15 questions to 3 main groups.
- Use a progress bar, to indicate the user location in the process.
- Allow the user to view all data provided in one go.
- Adding a screen, at the end of the form, explaining about next steps.
Wireframes
UI design
